In the summer of 2025, I joined Krupp Group as a Public Relations intern, where I worked closely with luxury fashion and beauty clients. The experience completely solidified my passion for PR as I learned how to craft brand stories that resonate, build meaningful relationships with editors and influencers, and manage the fast-paced rhythm of press outreach and reporting. From compiling editorial placements to coordinating product send-outs and tracking social coverage, I developed a deep understanding of what it takes to elevate a brand’s image in the competitive world of luxury PR. This opportunity gave me confidence, creativity, and a strong desire to continue growing within the industry—I truly see myself building a long-term career in public relations and communications.
